Post-2015, SG50 logo lives on in altered form
By Chew Hui Min, The Straits Times, 1 Jan 2016
Goodbye SG50, hello just 'SG'.
As Singapore bid farewell to 2015, the nation's 50th year of independence, a new logo was revealed on the official SG50 Twitter page on Friday morning (Jan 1).
By Chew Hui Min, The Straits Times, 1 Jan 2016
Goodbye SG50, hello just 'SG'.
As Singapore bid farewell to 2015, the nation's 50th year of independence, a new logo was revealed on the official SG50 Twitter page on Friday morning (Jan 1).
"Let us welcome our new 'SG' logo - it represents our kindling Singaporean spirit that lives in the things we do..." said the tweet.
Let us welcome our new ‘SG’ logo – it represents our kindling Singaporean spirit that lives in the things we do... pic.twitter.com/Xb7Ai00j8J
— SG50 (@SG50) December 31, 2015
The SG50 logo was designed by Mr Jackson Tan, the creative director of Black, a branding and design agency.
The logo was ubiquitous in 2015, and was emblazoned on every collateral and product related to Singapore's Golden Jubilee.
It spawned memes and hashtags, and some moaned that it was on everything - including fishcakes.
But the simple red circle with letters in a bold white Gotham Typeface font certainly has caught on, and it seems that a version of it is here to stay.
On the SG50 Facebook page and Instagram, a short animation showed the SG50 logo tranforming into the SG logo in the midst of fireworks.
The Facebook post read: "With every end comes a new beginning. Some exciting changes are happening, so stay tuned to find out what!"
The SG logo is being used in on the website of the SGfuture dialogue series launched last month. It is led by Minister for Culture, Community and Youth Grace Fu and Minister in the Prime Minister’s Office Chan Chun Sing.
During the dialogues, Singaporeans will discuss issues such as building a sustainable home and fostering a caring community among others.
Members of the public can share their thoughts and sign up for dialogue sessions at the website.
Here is a big thank you for your support and for making SG50 a most special year.With every end comes a new beginning....
Posted by Singapore50 on Thursday, December 31, 2015
To help lower- and middle-income Singaporean households with their utilities bills, over 800,000 HDB households will...
Posted by Ministry of Finance (Singapore) on Friday, January 1, 2016
Welcoming 2016 in Singapore
New Year celebrations in town, heartland
Partygoers camp out early, braving showers to snag best spots to catch the entertainment
By Lim Yan Liang, Ng Huiwen and Anjali Raguraman, The Straits Times, 2 Jan 2016
The rain could not keep Singaporeans away as they turned out in full force at countdown parties around the island to ring in the new year.
In true Singaporean fashion, party goers eager to snag the best spots had camped out from Thursday afternoon at Merlion Park, across Marina Bay's new Jubilee Bridge, and in the heartland in Bedok, Sengkang and Woodlands, despite persistent showers that came and went throughout the afternoon.
An estimated 300,000 poncho-clad and umbrella-toting revellers at the Marina Bay countdown party were rewarded when the overcast sky cleared up for a spectacular firework display at midnight that lasted about eight minutes.
Photography enthusiast Francis Chia, who had set up his camera there since 3pm, said: "It's a special occasion today and it marks the end of our Golden Jubilee year."
New Year celebrations in town, heartland
Partygoers camp out early, braving showers to snag best spots to catch the entertainment
By Lim Yan Liang, Ng Huiwen and Anjali Raguraman, The Straits Times, 2 Jan 2016
The rain could not keep Singaporeans away as they turned out in full force at countdown parties around the island to ring in the new year.
In true Singaporean fashion, party goers eager to snag the best spots had camped out from Thursday afternoon at Merlion Park, across Marina Bay's new Jubilee Bridge, and in the heartland in Bedok, Sengkang and Woodlands, despite persistent showers that came and went throughout the afternoon.
An estimated 300,000 poncho-clad and umbrella-toting revellers at the Marina Bay countdown party were rewarded when the overcast sky cleared up for a spectacular firework display at midnight that lasted about eight minutes.
Photography enthusiast Francis Chia, who had set up his camera there since 3pm, said: "It's a special occasion today and it marks the end of our Golden Jubilee year."
As the clock struck midnight, sprays of gold, red and green lit up the night sky above the Fullerton Hotel and the Marina Bay Sands to loud booms that could be heard as far away as Orchard Road.
At the Marina Bay floating platform, more than 10,000 people were treated to a mini Adam Lambert concert at a ticketed countdown party.
The singer and his band surprised many in the audience when they played on for another 40 minutes after the firework display and the live telecast ended.
The mood was no less euphoric in the heartland.
Over at Sengkang Riverside Park, about 5,000 residents of Ang Mo Kio and Sengkang ushered in the new year with Prime Minister Lee Hsien Loong, who stole the show from an Elvis Presley impersonator when he arrived at 11pm. In the final hour of 2015, the participants set a new Singapore record, using 1,600 light sticks to complete a formation of the word "Love".
Mr Lee, who was mobbed by residents eager to have their picture taken with him, said: "I wish everybody a very happy 2016: good health, prosperity, peace and happiness within your family."
At the Countdown @ North party in Woodlands, residents were on their feet for a zumba workout and entertained by local celebrities such as singer Sufie Rashid. Some 8,000 people were at the event, capped by a 10-minute firework display.
Over at Bedok, families shared an intimate celebration as they bonded over nostalgic carnival activities and were treated to variety performances throughout the evening.
As partygoers dispersed just after midnight at Marina Bay, some 300 cleaners sprang into action to clear empty drink bottles, cigarette butts and other litter strewn across the ground. While some 350 bins were placed in the area, they were inaccessible at times due to the crowd control barricades, said Chye Thiam Maintenance's cleaning supervisor, Mr Gavaskar. "They said: 'No choice.' So they just threw their rubbish on the floor," he added.
However, student David Kwok, 23, was among those seen cleaning up after themselves. "It's only right to pick up your own trash. It isn't a lot of effort if we all do it, and it will definitely help the cleaners."
It took a total of seven hours to clean up the entire area, with about 30,000kg of rubbish collected, according to a spokesman for the Marina Bay Singapore Countdown.
No comments:
Post a Comment